Maida is a wheat flour from India

Maida is a wheat flour from India. Finely milled without any bran, refined, and bleached, it closely resembles Cake flour. The term maida is common in southern India; the equivalent term in northern India is safed atta, literally “white flour”, though maida is not uncommon in the north either.
Maida is used extensively in making fast food, baked goods such as pastries, bread,several varieties of sweets, and traditional flatbreads.Owing to this wide variety of uses, it is sometimes labeled and marketed as “all-purpose flour”, though it is different from all-purpose flour as commonly understood in the US.